As Senior Corporate Graphic Designer at Eataly North America, I led the design and production of marketing materials, campaign assets, presentations, retail graphics, and restaurant collateral across 15 stores and 3 cafés.

 

I managed the development of both large-scale installations, including subway ads, billboards, barricades, banners, permanent in-store signage, and pop-up activations, and smaller-format materials such as packaging, catalogs, and promotional collateral. I also collaborated with international partners on branded activations and installations, created digital content for local and national campaigns including web graphics and newsletters, and directed a team of 4–5 junior designers to execute cohesive in-store and online creative initiatives.