For this campaign, I was drawn by the charming energy of NYC farmers markets, blending a French marchés chic aesthetic with the modern and playful spirit of SCL.

Sun-drenched, weekend-strolls, fresh produce, handwritten signs, and woven baskets all culminate into a vibrant visual language for women’s bags.

Lively colors, organic textures, and approachable styling form a fun, confident, and effortlessly stylish concept while staying true to SCL’s signature bold and inviting vibe.